spirits marketing Archives - Liquid to Lips Marketing.

Four Tips for New Alcohol Brands Starting Sampling Programs

In recent months, we've worked with numerous brands that are expanding their in-store sampling programs. It's time to share four tips for new alcohol brands starting sampling programs. Research is starting to show that brands are not always built on-premise. That adage is starting to fade. The traditional education provided by bar staff has taken a back seat to social media accounts that emphasize mixology and brand education. Store sampling is more important than ever. Liquid to lips is the mantra everyone in the industry knows. So what are the systems needed to succeed? Let's first share some of the…

By Shared Spirits

How to Create Beverage Program Collaborations and Partnerships

Building partnerships with local distilleries, breweries, and beverage suppliers can be a fantastic way to enhance your restaurant's offerings, attract more customers, and create a unique dining experience. Here are some steps to help you forge these partnerships and create beverage program collaborations and partnerships. Research and Identify Potential Partners: - Start by researching local distilleries, breweries, and beverage suppliers in your area. Look for ones that align with your restaurant's concept, values, and target audience. Attend Industry Events and Networking: - Attend local food and beverage industry events, trade shows, and networking events. These provide opportunities to meet potential…

By Shared Spirits

A Guide to Creating In-House Cocktail Promotions and Events

Designing and executing successful cocktail-themed events and promotions requires a combination of creativity, attention to detail, and effective marketing. A Guide to Creating In-House Cocktail Promotions and Events. Define Your Goals - Clearly outline the objectives of your event. Are you aiming to boost sales, attract new customers, or promote a new cocktail menu? Understand Your Audience - Know your target audience and tailor your event to their preferences. Consider factors like age, interests, and demographics. The more you know about your audience, their drink choices, and so on, the more likely you'll find alcohol suppliers willing to financially support…

By Shared Spirits

Digital Marketing Strategies for Your Alcohol Beverage Program

In this section, we're highlighting three major areas where a digital strategy for marketing your alcohol beverage program will be very important. While the tactical is touched on here, view this section as an effective way to prep yourself for discussing the strategy with your employees, staff, or contractor assigned to the effort. Building an effective restaurant website with a dedicated cocktail section Creating an effective dedicated cocktail section on your restaurant's website can help entice customers and showcase your offerings. Here are some steps and tips to consider when building this section: Clear NavigationEnsure that your cocktail section is…

By Shared Spirits

Three Keys to Cocktail Program Visual Branding and Presentation

In week three of Mastering Restaurant Cocktail Program Marketing, we're discussing alcohol beverage visual branding and presentation. Some reader will find this material basic but remember, the new bar back, student mixologist, and those being transferred into the beverage program may find it helpful. Key One: In creation of visual branding, the creation of visual aesthetics in cocktail presentations is essential to attract and captivate your audience. Here are some tips to help you enhance the visual appeal of your cocktails: Glassware Selection:Choose appropriate glassware that complements the cocktail's ingredients and style. Different glasses, such as coupes, highballs, or martini…

By Shared Spirits

Crafting a Compelling Cocktail Menu

Crafting a Compelling Cocktail Menu Part 2 of Mastering Restaurant Cocktail Programming In this series we're covering the high points of mastering the development, roll out, and marketing of your cocktail program. Step One: Develop a diverse and innovative cocktail menu Developing an innovative and diverse cocktail menu can set your bar or restaurant apart from the competition and attract a wide range of customers. Here's a step-by-step guide to help you create such a menu: Understand Your Audience: Before you start creating your cocktail menu, consider your target audience. Are you catering to a specific demographic or aiming for…

By Shared Spirits

Understanding the Cocktail Market

In installment one of Mastering Restaurant Cocktail Program Marketing, we'll discuss our first topic. Understanding the market. Introduction to cocktail industry trends and market analysis Learning about cocktail industry trends and market analysis involves a combination of research, reading, networking, and staying updated with industry news. Here's a step-by-step guide to help you get started: Read Industry Reports and Market Analysis:Look for market research reports and industry analyses related to the beverage and hospitality sector. These reports often provide insights into consumer preferences, emerging trends, growth projections, and challenges in the cocktail industry. Our favorites include the following: CGA Strategy.com…

By Shared Spirits

Mastering Restaurant Cocktail Program Marketing

Mastering restaurant cocktail program marketing isn't an easy task. Great restaurant operators have massive lists of things to take care of on any given day. We thought it would be useful to share a road map for building and marketing a cocktail program. The content below is primarily geared toward a staff member who may be a great employee who knows beer, wine, customer service, and operations but may have not built a beverage program. Does it include everything one needs to know. Absolutely not. Pouring additional profits! Is it a useful place to start? We think so. This comprehensive…

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Drizly vs Shared Spirits: A Side by Side Comparison

Here at Shared Spirits, we like to say, combine Drizly and Venmo, and you have Shared Spirits. Let's discuss Drizly vs Shared Spirits: A Side by Side Comparison. Drizly's value proposition for liquor stores revolves around several key points. I will lay out some comparisons of the two platforms. They are not at all competitors but serve the industry in complimentary ways. Drizly: Online Alcohol Delivery: Drizly offers a convenient online platform that allows liquor stores to expand their reach and tap into the growing demand for alcohol delivery. By partnering with Drizly, stores can offer their products to customers who…

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Top Ten ChatGBT Suggestions for Growing Your Restaurant’s Alcohol Beverage Program

We thought it would be useful to share ChatGBT Suggestions for Growing Your Restaurant's Alcohol Beverage Program. When you think about ChatGBT's core strength, at present at least, being the instant delivery of information, it makes sense to see what it delivers in the way of suggestions. This list, edited for some context is derived from entering prompts into https://chat.openai.com/. Here goes! Your thoughts are welcome. To grow alcohol beverage sales in a restaurant, operators can implement several strategies. Here are some effective ways to achieve this: Diverse Beverage Menu: Offer a wide selection of alcoholic beverages to cater to…

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