wine marketing Archives - Liquid to Lips Marketing.

Four Tips for New Alcohol Brands Starting Sampling Programs

In recent months, we've worked with numerous brands that are expanding their in-store sampling programs. It's time to share four tips for new alcohol brands starting sampling programs. Research is starting to show that brands are not always built on-premise. That adage is starting to fade. The traditional education provided by bar staff has taken a back seat to social media accounts that emphasize mixology and brand education. Store sampling is more important than ever. Liquid to lips is the mantra everyone in the industry knows. So what are the systems needed to succeed? Let's first share some of the…

By Shared Spirits

Digital Marketing Strategies for Your Alcohol Beverage Program

In this section, we're highlighting three major areas where a digital strategy for marketing your alcohol beverage program will be very important. While the tactical is touched on here, view this section as an effective way to prep yourself for discussing the strategy with your employees, staff, or contractor assigned to the effort. Building an effective restaurant website with a dedicated cocktail section Creating an effective dedicated cocktail section on your restaurant's website can help entice customers and showcase your offerings. Here are some steps and tips to consider when building this section: Clear NavigationEnsure that your cocktail section is…

By Shared Spirits

Mastering Restaurant Cocktail Program Marketing

Mastering restaurant cocktail program marketing isn't an easy task. Great restaurant operators have massive lists of things to take care of on any given day. We thought it would be useful to share a road map for building and marketing a cocktail program. The content below is primarily geared toward a staff member who may be a great employee who knows beer, wine, customer service, and operations but may have not built a beverage program. Does it include everything one needs to know. Absolutely not. Pouring additional profits! Is it a useful place to start? We think so. This comprehensive…

By Shared Spirits

Drizly vs Shared Spirits: A Side by Side Comparison

Here at Shared Spirits, we like to say, combine Drizly and Venmo, and you have Shared Spirits. Let's discuss Drizly vs Shared Spirits: A Side by Side Comparison. Drizly's value proposition for liquor stores revolves around several key points. I will lay out some comparisons of the two platforms. They are not at all competitors but serve the industry in complimentary ways. Drizly: Online Alcohol Delivery: Drizly offers a convenient online platform that allows liquor stores to expand their reach and tap into the growing demand for alcohol delivery. By partnering with Drizly, stores can offer their products to customers who…

By Shared Spirits

Top Ten ChatGBT Suggestions for Growing Your Restaurant’s Alcohol Beverage Program

We thought it would be useful to share ChatGBT Suggestions for Growing Your Restaurant's Alcohol Beverage Program. When you think about ChatGBT's core strength, at present at least, being the instant delivery of information, it makes sense to see what it delivers in the way of suggestions. This list, edited for some context is derived from entering prompts into https://chat.openai.com/. Here goes! Your thoughts are welcome. To grow alcohol beverage sales in a restaurant, operators can implement several strategies. Here are some effective ways to achieve this: Diverse Beverage Menu: Offer a wide selection of alcoholic beverages to cater to…

By Shared Spirits

Unlock the Flavorful Path to Success: Marketing Your Cocktail Program

Unlock the flavorful path to success. Marketing your cocktail program. In today's competitive landscape, a successful cocktail program can elevate your establishment to new heights, attracting patrons and setting you apart from the crowd. However, simply creating exceptional cocktails is no longer enough to guarantee success. To truly thrive, you must harness the power of strategic marketing. At Liquid to Lips Marketing, we understand the unique challenges and opportunities that lie within the realm of mixology, and we're here to guide you on the path to triumph and higher profits. Captivate the Senses, Captivate the Market Marketing your cocktail program allows…

By Shared Spirits

Liquid to Lips and Alcohol Beverage Marketing

I've studied booze marketing and sales for years now. Liquid to lips and alcohol beverage marketing is still the most common industry term I've heard used when talking about sampling and activations. I have been on a quest to find out what brands receive from in-store sampling spends. I can't claim that my findings are definitive. I can say with confidence that my observations are accurate after 10 years of study and 3 years of operations. The prompt and motivation for this post comes from a recent email exchange with an experienced brand leader who remains convinced that marketing a…

By Shared Spirits

Three Ways to Grow Your Alcohol Beverage Brand in Nashville

Three ways to grow your alcohol beverage brand in Nashville! You know the answers already. You double down on growth with consistent in-store sampling. You sponsor events on-premise so incentives to new on-premise partners are immediately activated as a result of their bringing you onboard. You work with event pros who know how to feature your brand in ticketed and free events hosted by big Meetup organizers, event planners, and Brand Ambassador pros. So the above list is obvious. The bigger questions are with whom and how will you accomplish these basics? There are numerous options for sampling agencies in…

By Shared Spirits

Restaurant Operator Steve Turned his Beverage Program into an Ecomm Play

Restaurant Operator Steve Turned his Beverage Program into an Ecomm Play. It was simple with Liquid to Lips Marketing. First, why would he want to do so? According to Toast; Restaurant Informer says although beverages typically make up only 25 or 30 percent of a restaurant’s sales, putting an emphasis on your beverage program and selling it well can increase beverage sales to closer to 50 percent. Typical food cost for a restaurant sits between 25 and 35 percent, but liquor cost of goods is often closer to 20 percent, so it’s worth it to look into how developing a beverage program could be…

By Shared Spirits

Jack is Not Letting his Restaurant Miss Out on Post-Covid Alcohol Beverage Trends

Jack is an independent restaurant operator committed to not letting his restaurant miss out on post-covid alcohol beverage trends. What are those trends? To what is he paying attention? One major trend is that online ordering is here to stay. Jack managed to hold things steady in the midst of the toughest part of the pandemic transitioning his operation to "a branded ghost kitchen" of sorts. He ran most of his regular menu through delivery and pick up alternatives. Staff were repurposed to deliver and greet pick-up customers. A second trend Jack is watching is ownership of the customer relationship.…

Tag: wine marketing