By Shared Spirits

Alcohol Bev Customers CLTV, Do You Knows Yours?

In today’s world of data collection and loyalty programs, brands still don’t know what their customers are worth. Alcohol bev customers CLTV, do you know yours? Brands would like this information. There are ways for them to obtain it. It’s not rocket science. Let us start with a basic definition of customer lifetime value or CLTV. “CLTV is the value a customer contributes to your business over the entire lifetime at your company. It is a very important metric and is used while making important decisions about sales, marketing, product development, and customer support.” This definition is from the Economic…
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By Shared Spirits

Improving Liquid to Lips Results in Retail

Improving liquid to lips results in retail spirits and wine stores is possible! Spirits, wine, and beer brands—you’re being shortchanged. And if you’ve ever run a retail sampling, you probably know how hard it is to improve liquid to lips results in retail. At Liquid to Lips Marketing and Liquid to Lips Marketing, we’ve taken a hard look at improving liquid to lips results in retail as brands attempt to attract new customers. The efforts aren’t necessarily bad, but the results? More often than not, they fall short. The Problem with Traditional Retail Samplings In today’s U.S. alcohol market, distributors purchase…
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By Shared Spirits
Four Tips for New Alcohol Brands Starting Sampling Programs

Four Tips for New Alcohol Brands Starting Sampling Programs

In recent months, we've worked with numerous brands that are expanding their in-store sampling programs. It's time to share four tips for new alcohol brands starting sampling programs. Research is starting to show that brands are not always built on-premise. That adage is starting to fade. The traditional education provided by bar staff has taken a back seat to social media accounts that emphasize mixology and brand education. Store sampling is more important than ever. Liquid to lips is the mantra everyone in the industry knows. So what are the systems needed to succeed? Let's first share some of the…
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By Shared Spirits
How to Create Beverage Program Collaborations and Partnerships

How to Create Beverage Program Collaborations and Partnerships

Building partnerships with local distilleries, breweries, and beverage suppliers can be a fantastic way to enhance your restaurant's offerings, attract more customers, and create a unique dining experience. Here are some steps to help you forge these partnerships and create beverage program collaborations and partnerships. Research and Identify Potential Partners:   - Start by researching local distilleries, breweries, and beverage suppliers in your area. Look for ones that align with your restaurant's concept, values, and target audience. Attend Industry Events and Networking:   - Attend local food and beverage industry events, trade shows, and networking events. These provide opportunities to meet potential…
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By Shared Spirits
A Guide to Creating In-House Cocktail Promotions and Events

A Guide to Creating In-House Cocktail Promotions and Events

Designing and executing successful cocktail-themed events and promotions requires a combination of creativity, attention to detail, and effective marketing. A Guide to Creating In-House Cocktail Promotions and Events. Define Your Goals   - Clearly outline the objectives of your event. Are you aiming to boost sales, attract new customers, or promote a new cocktail menu? Understand Your Audience   - Know your target audience and tailor your event to their preferences. Consider factors like age, interests, and demographics. The more you know about your audience, their drink choices, and so on, the more likely you'll find alcohol suppliers willing to financially support…
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By Shared Spirits
Digital Marketing Strategies for Your Alcohol Beverage Program

Digital Marketing Strategies for Your Alcohol Beverage Program

In this section, we're highlighting three major areas where a digital strategy for marketing your alcohol beverage program will be very important. While the tactical is touched on here, view this section as an effective way to prep yourself for discussing the strategy with your employees, staff, or contractor assigned to the effort. Building an effective restaurant website with a dedicated cocktail section Creating an effective dedicated cocktail section on your restaurant's website can help entice customers and showcase your offerings. Here are some steps and tips to consider when building this section: Clear NavigationEnsure that your cocktail section is…
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By Shared Spirits
Three Keys to Cocktail Program Visual Branding and Presentation

Three Keys to Cocktail Program Visual Branding and Presentation

In week three of Mastering Restaurant Cocktail Program Marketing, we're discussing alcohol beverage visual branding and presentation. Some reader will find this material basic but remember, the new bar back, student mixologist, and those being transferred into the beverage program may find it helpful. Key One: In creation of visual branding, the creation of visual aesthetics in cocktail presentations is essential to attract and captivate your audience. Here are some tips to help you enhance the visual appeal of your cocktails: Glassware Selection:Choose appropriate glassware that complements the cocktail's ingredients and style. Different glasses, such as coupes, highballs, or martini…
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By Shared Spirits
Crafting a Compelling Cocktail Menu

Crafting a Compelling Cocktail Menu

Crafting a Compelling Cocktail Menu Part 2 of Mastering Restaurant Cocktail Programming In this series we're covering the high points of mastering the development, roll out, and marketing of your cocktail program. Step One: Develop a diverse and innovative cocktail menu Developing an innovative and diverse cocktail menu can set your bar or restaurant apart from the competition and attract a wide range of customers. Here's a step-by-step guide to help you create such a menu: Understand Your Audience: Before you start creating your cocktail menu, consider your target audience. Are you catering to a specific demographic or aiming for…
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By Shared Spirits
Understanding the Cocktail Market

Understanding the Cocktail Market

In installment one of Mastering Restaurant Cocktail Program Marketing, we'll discuss our first topic. Understanding the market. Introduction to cocktail industry trends and market analysis Learning about cocktail industry trends and market analysis involves a combination of research, reading, networking, and staying updated with industry news. Here's a step-by-step guide to help you get started: Read Industry Reports and Market Analysis:Look for market research reports and industry analyses related to the beverage and hospitality sector. These reports often provide insights into consumer preferences, emerging trends, growth projections, and challenges in the cocktail industry. Our favorites include the following: CGA Strategy.com…
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