Shared Spirits, Author at Liquid to Lips Marketing.

Collaborators Wanted

Shared Spirits is sharing an important message. Collaborators wanted! A couple of years ago, my company launched a technology allowing for the compliant purchase, sharing, and redemption of individual cocktails, wine, and beer drinks from participating bars and restaurants on our mobile app. We limited the exposure to Nashville, TN. There is no point in growing downloads where you don't have a merchant, bar, or venue footprint with an app like ours. The beta went fairly well. People have received the premise of the technology very well. The biggest value innovation is what we've built behind the app. The C2C…

By Shared Spirits

Hospitality Job Loss. A Problem Worth Evangelizing.

Hospitality job loss. A problem worth evangelizing. "Today's jobs numbers are devastating for our operators and our employees. The industry has nearly three times more unemployed workers than the next closest industry. As we go into 2021, the availability of the vaccine provides some hope, but it will be months before we start to see recovery for restaurants." Sean Kennedy, executive vice president of public affairs at the National Restaurant Association. Sean Kennedy adds, "Owners — from small independents to franchisees — are doing everything they can to survive, but without help from all levels of government, the instability and chaos of…

By Shared Spirits

Bar/Restaurant State of the Industry Report Spring 2021

Liquid to Lips Marketing recently compiled a link to some industry data and launched its method for solving certain problems in the hospitality space with beverage programs. View the Bar/Restaurant State of the Industry Report for Spring 2021. It's a tough time in the restaurant space. 110,000 or more restaurants have closed and millions of lives in the supply chain have been affected. Beverage marketing and events can play a significant role in bringing revenue and employment back. For a look at how some establishments are doing it and recommendations from Shared Spirits, click the image for our Spring 2021 report.…

By Shared Spirits

In-Store Tastings and Holiday Buys

Support Your Local Spiritsand Wine Retailers 400 It's a busy time in the spirits and wine business. Brands know you're considering what to buy for those holiday gatherings, gifts, or COVID-influenced quarantinis. Don't forget to support your local retailers with your purchases. They work hard to see products you love are stocked and in our eyes, they're some of the hardest working people of the pandemic. View the calendar below and if there is a sampling in your area, pop in for a sample of the brand and say hi! The Best Gifts for Whiskey Drinkers, According to Whiskey Fans Connected…

By Shared Spirits

Honoring Our Veterans by Supporting Their Brands

Thank You, Veterans. We Appreciate You!Today, we say cheers to you for taking part in protecting our country, our country's interests, and our way of life. You've often come back with wounds we who haven't served can't even imagine. Honoring our veterans by supporting their brands. We salute you!A Short List of Brands Owned by or Supporting Veterans It’s soon to be Veteran's Day. Most of us have connections to a veteran. Many have lost loved ones and our hearts go out to those who have a loved one that paid the ultimate price. We wanted to share a couple of lists…

By Shared Spirits

In-Store Tastings with Engagement

Suppliers and brands in the spirits and wine business have been settling for less. They deserve in-store tastings with engagement. Engagement from the customers who frequent the retail stores and have the greatest potential to buy their products. The current in-store tasting generally occurs via an agency that sends out a young attractive female who spends more time on her phone than engaging with the consumer and proactively inviting them to the table to experience the brand and its story. A look across other industries is warranted. In Blue Ocean Strategy terms, this look across alternative industries is important because…

By Shared Spirits

A Way to Drive Foot Traffic into Your Bar or Restaurant

A Way to Drive Foot Traffic into Your Bar or Restaurant. When Shared Spirits sought to bring technology to the market, we felt spirits, wine, and beer marketing should be a way to drive foot traffic into your bar or restaurant. Marketing in the independent restaurant and bar space hasn't always been strategic. It's been more of a carpet bomb philosophy. "If I spend it this way, the numbers will go up." The real definition of success? Shouldn't the real definition of success be the cultivation of lifelong customers and perhaps even knowing how much they spend with you on…

By Shared Spirits

Saving Craft Distilleries

We can play a role on saving craft distilleries. It's not difficult to understate the current state of play. Over 40% of all revenue evaporated overnight with COVID shutdowns. This posts isn't about the pros or cons of those realities. This post is about the necessity to save craft distilleries from permanent closure. What can we do? The first order of business needs to be the modification of direct to consumer shipping rules for craft distilleries. It's completely unfair that wineries receive far more favorable legislation than distilleries. The argument made for DtC is overwhelming. People want it. COVID mitigation…

By Shared Spirits

To-Go Cocktails and Wine. A Path Forward

It's no secret. The hospitality business is being decimated. For those independents that are still in business, to-go cocktails and wine allow for a path forward. State legislators have moved fairly quickly to address necessary changes allowing alcohol to-go and delivery options for restaurants that were shuttered or limited for in-person dining. More needs to be done. Permanent relaxation of laws around alcohol should be prioritized. In the meantime, there are operators that have attempted innovation in their to-go and delivery options. They are mindful of what customers miss when it comes to the cocktail and wine experience. What is…

By Shared Spirits

Meet the Distiller. H Clark Distillery

Sherman G. Mohr of Liquid to Lips Marketing and Nextupatthemic.com had an opportunity recently to meet the distiller. Heath Clark of H Clark Distillery shared a few minutes with Sherman to discuss the history of the distillery and much more. Heath Clark is a well respected health care industry lawyer located in Williamson County Tennessee. Over the course of years, his passion for launching a new distillery grew. We found this was the case due to early inspiration. Heath's family members have been employed in Tennessee's distilling business for 40 years. His family's association with one of the globally known brands…

Author: Shared Spirits