Shared Spirits, Author at Liquid to Lips Marketing.

The Three Most Popular COVID Era Cocktails

Alcohol sales for the past three months have grown by 27%, CNN reports as of June 10th, 2020. We thought it was a great time to share the three most popular COVID era cocktails. Even as some bars and restaurants reopen, alcohol delivery services like Drizly, which reports a 400% increase in sales, continue to do a booming business, Bloomberg reported. With bars and restaurants closed or nearly closed, it makes sense that recent sales trends depict the massive shift in where consumers buy and ultimately where they consume their adult beverages of choice. Compared with this time a year ago, during the seven-week…

By Shared Spirits

Three Steps to Virtual Activation

There may be no better time to bring a spirits or wine product to market than right now. Take a hard look at these three steps to virtual activation. Consider this The current crisis has leveled the playing field. On-premise payola, yes, there, I said it, is of little value. Big brands just don't have the same advantage they used to have. They can't just charge into a big account, pay huge dollars for sponsoring a playlist or some other nonsense and muscle your brand out of the way. Your brand has the ability to leverage digital in true guerrilla…

By Shared Spirits

Three Reasons to Rebate

Suppliers and manufactures of adult beverages need good reasons to spend marketing money. We offer three reasons to rebate. Let's get right to it. One: You don't know who your customer really is. We've been pounding this point for years. Your agency has been telling you social engagement tells you enough about your demographic to know who your customers are. Not true. You don't know who your customer really is. There are no metrics in place in your current campaigns measuring the lifetime value of your customers. The right supplier retail rebate program with three reasons to rebate can deliver…

By Shared Spirits

Five Steps to Your Profitable Virtual Event

If you're an independent restaurant, you may wish to learn five steps to your profitable virtual event. Note! This post isn't meant to solve all the problems that plague the restaurant business. We're providing a way to supplement takeout and curbside pickup revenue. Liquid to Lips Marketing recently facilitated a successful virtual event for a well established independent operator in Nashville, TN. Read about it here. So, let's get started. Remember, the goal is to build sales for both the restaurant and the spirits, wine, or beer brand. Step One: If you're a restaurant operator. Invite a wine brand, beer brand,…

By Shared Spirits

Four Steps to Better COVID-19 Era Brand Ambassadors

Some in the spirits and wine industry state that marketing money is being spent in totally different ways than planned in Q1. We're providing four steps to better COVID-19 era brand ambassadors. After all, the on-premise channel for brand-building has taken a big hit. Forbes reported on June 16th that up to 85% of independent restaurants could close permanently without federal assistance. I propose that spirits ambassadors need new tools. I'll define spirits ambassador as follows: A contracted individual sampling at a retail accountA salaried sales repA distributor sales rep authorized to implement some activation program for the brand and…

By Shared Spirits

Four Current Ways to Improve Your Sampling

1) Target your audience in conjunction with key on-premise and retail accounts. One of the better explained "liquid to lips" campaigns is explained on the Portma.com site found here: http://portma.com/tag/spirits-sampling An excerpt below: "The brand teams conducted on-site surveys at various liquor stores in three US regions: New York-New Jersey (NY-NJ), Eastern Pennsylvania (PA), and North Florida (FL). We also had a plethora of field staff reporting data available to link with the survey results. There were differences in impact between the regions, which field staff reporting identified. The program was centered on the “liquid-to-lips” experience, so we tracked the number of…

By Shared Spirits

My customer is worth how much?

In today’s world of data collection and loyalty programs, brands still don't know what their customers are worth. Brands would like this information. There are ways for them to obtain it. It's not rocket science. Let us start with a basic definition of customer life time value or CLTV. "CLTV is the value a customer contributes to your business over the entire lifetime at your company. It is a very important metric and is used while making important decisions about sales, marketing, product development, and customer support." This definition is from the Economic Times. In February 2015, Nielsen fielded an…

By Shared Spirits

Become a unique spirits brand ambassador!

If this headline, a unique spirits brand ambassador caught your attention, then we may be what you're looking for in your path to spirits industry expertise and representation. Liquid to Lips Marketing does marketing in the following areas. EVENTS ACTIVATIONS INTERACTION – ENGAGEMENT IN-STORE TASTINGS SUPPLIER RETAIL REBATES THE SHARED SPIRITS APP AND CAMPAIGN MANAGEMENT MACHINE All of these areas are tied to our Campaign Management Machine technology. This tech provides spirits, wine, and beer brands to do campaigns with Shared Spirits, events, real or virtual, supplier retail rebate programs, and activations of all kinds and do compliant marketing in ways…

By Shared Spirits

Spirits, wine, and beer brands are being poorly served.

Spirits, wine, and beer brands; you are being poorly served. You likely know this already. We have taken a look at the way brands attempt to attract new customers. The efforts are poor most of the time. Perhaps a better way to say it, the efforts are good, the results are poor. We're looking at the way spirits companies showcase their brands. In today’s spirits and wine business in the US, the distributor has purchased the products from distilleries and vineyards or “suppliers”. There is a LOT of money at stake. Diageo, the world’s largest spirits and wine conglomerate with…

By Shared Spirits

Louis Latour Virtual Wine Dinner.

This virtual wine dinner experience delivered real-world success for the wine brand and a Nashville fine dining establishment. We're pleased to share how we're helping brands grow. Whether it's virtual events, in-store tastings, or Ambassador management, we're ready. However, you didn't come for a sales pitch, so here are the details! Case StudyFour Cases of Wine Move in One Night Though an On-Premise Account The Goal?Lift the brand's profile and sales while supporting the visibility of a key on-premise account. Nashville based fine dining establishments ETC and ETCH are regionally prominent key accounts for Louis Latour Wines. There was…

Author: Shared Spirits