Shared Spirits, Author at Liquid to Lips Marketing.

Four Steps to Better COVID-19 Era Brand Ambassadors

Some in the spirits and wine industry state that marketing money is being spent in totally different ways than planned in Q1. We're providing four steps to better COVID-19 era brand ambassadors. After all, the on-premise channel for brand-building has taken a big hit. Forbes reported on June 16th that up to 85% of independent restaurants could close permanently without federal assistance. I propose that spirits ambassadors need new tools. I'll define spirits ambassador as follows: A contracted individual sampling at a retail accountA salaried sales repA distributor sales rep authorized to implement some activation program for the brand and…

By Shared Spirits

Four Current Ways to Improve Your Sampling

1) Target your audience in conjunction with key on-premise and retail accounts. One of the better explained "liquid to lips" campaigns is explained on the Portma.com site found here: http://portma.com/tag/spirits-sampling An excerpt below: "The brand teams conducted on-site surveys at various liquor stores in three US regions: New York-New Jersey (NY-NJ), Eastern Pennsylvania (PA), and North Florida (FL). We also had a plethora of field staff reporting data available to link with the survey results. There were differences in impact between the regions, which field staff reporting identified. The program was centered on the “liquid-to-lips” experience, so we tracked the number of…

By Shared Spirits

My customer is worth how much?

In today’s world of data collection and loyalty programs, brands still don't know what their customers are worth. Brands would like this information. There are ways for them to obtain it. It's not rocket science. Let us start with a basic definition of customer life time value or CLTV. "CLTV is the value a customer contributes to your business over the entire lifetime at your company. It is a very important metric and is used while making important decisions about sales, marketing, product development, and customer support." This definition is from the Economic Times. In February 2015, Nielsen fielded an…

By Shared Spirits

Become a unique spirits brand ambassador!

If this headline, a unique spirits brand ambassador caught your attention, then we may be what you're looking for in your path to spirits industry expertise and representation. Liquid to Lips Marketing does marketing in the following areas. EVENTS ACTIVATIONS INTERACTION – ENGAGEMENT IN-STORE TASTINGS SUPPLIER RETAIL REBATES THE SHARED SPIRITS APP AND CAMPAIGN MANAGEMENT MACHINE All of these areas are tied to our Campaign Management Machine technology. This tech provides spirits, wine, and beer brands to do campaigns with Shared Spirits, events, real or virtual, supplier retail rebate programs, and activations of all kinds and do compliant marketing in ways…

By Shared Spirits

Spirits, wine, and beer brands are being poorly served.

Spirits, wine, and beer brands; you are being poorly served. You likely know this already. We have taken a look at the way brands attempt to attract new customers. The efforts are poor most of the time. Perhaps a better way to say it, the efforts are good, the results are poor. We're looking at the way spirits companies showcase their brands. In today’s spirits and wine business in the US, the distributor has purchased the products from distilleries and vineyards or “suppliers”. There is a LOT of money at stake. Diageo, the world’s largest spirits and wine conglomerate with…

By Shared Spirits

Louis Latour Virtual Wine Dinner.

This virtual wine dinner experience delivered real-world success for the wine brand and a Nashville fine dining establishment. We're pleased to share how we're helping brands grow. Whether it's virtual events, in-store tastings, or Ambassador management, we're ready. However, you didn't come for a sales pitch, so here are the details! Case StudyFour Cases of Wine Move in One Night Though an On-Premise Account The Goal?Lift the brand's profile and sales while supporting the visibility of a key on-premise account. Nashville based fine dining establishments ETC and ETCH are regionally prominent key accounts for Louis Latour Wines. There was…

By Shared Spirits

Flying Mug

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Solid Can

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Brochure Design

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Puzzle Calendar

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Author: Shared Spirits