By Shared Spirits
Sampling Spirits and Wine. A Guide.

Sampling Spirits and Wine. A Guide.

Sampling spirits and wine. A guide. I recently ask a simple question to a marketer of bourbon. "Does the brand care whether or not it has a relationship with the customer who actually drinks its product?" He immediately said yes. They had set aside a boat load of money to work the direct to consumer market. The way this is currently done is via legal shippers and delivery companies. Examples may include Drizzly or some other company that has built methods to compliantly ship. In other conversations I have been asking, how much do you spend to get someone to…
Read More
By Shared Spirits
Sampling as a Service ROI

Sampling as a Service ROI

A wine supplier recently asked us about our Sampling as a Service ROI. We thought it an odd question given the ROI of any supplier spend is largely unmeasured. Ultimately, case counts are the only measure being considered by the spirits and wine industry. However, when you're launching a new category, in our case digital activation, you have to educate people to new language. We're using this post to layout an example of sampling as a service ROI. In the graphic below, you see a table featuring hard metrics, these are measurable metrics. Soft metrics are important and in this…
Read More
By Shared Spirits
Bar/Restaurant State of the Industry Report Spring 2021

Bar/Restaurant State of the Industry Report Spring 2021

Liquid to Lips Marketing recently compiled a link to some industry data and launched its method for solving certain problems in the hospitality space with beverage programs. View the Bar/Restaurant State of the Industry Report for Spring 2021. It's a tough time in the restaurant space. 110,000 or more restaurants have closed and millions of lives in the supply chain have been affected. Beverage marketing and events can play a significant role in bringing revenue and employment back. For a look at how some establishments are doing it and recommendations from Shared Spirits, click the image for our Spring 2021 report.…
Read More
By Shared Spirits
Louis Latour Virtual Wine Dinner.

Louis Latour Virtual Wine Dinner.

This virtual wine dinner experience delivered real-world success for the wine brand and a Nashville fine dining establishment.   We're pleased to share how we're helping brands grow. Whether it's virtual events, in-store tastings, or Ambassador management, we're ready.  However, you didn't come for a sales pitch, so here are the details!  Case StudyFour Cases of Wine Move in One Night Though an On-Premise Account The Goal?Lift the brand's profile and sales while supporting the visibility of a key on-premise account. Nashville based fine dining establishments ETC and ETCH are regionally prominent key accounts for Louis Latour Wines. There was…
Read More