beer marketing Archives - Page 2 of 2 - Liquid to Lips Marketing.

Does Your SWAG Spend Lead to Real ROI?

Not a complicated question really. Does your SWAG spend lead to real ROI? Do the hats, drink holders, bottle openers, and bar tools your agency convinced you to buy actually lead to measurable sales for you? In 2011, 29% of $3.45 billion in marketing dollars went to point of sale promotional items. In today's world of COVID-19 do you even have accounts that want the stuff? Learn more about our TAG for SWAG Points Program. We have technology and systems that add your merchandise into an online inventory. We share a portion of that in visible ways in a SWAG…

Five Steps to Your Profitable Virtual Event

If you're an independent restaurant, you may wish to learn five steps to your profitable virtual event. Note! This post isn't meant to solve all the problems that plague the restaurant business. We're providing a way to supplement takeout and curbside pickup revenue. Liquid to Lips Marketing recently facilitated a successful virtual event for a well established independent operator in Nashville, TN. Read about it here. So, let's get started. Remember, the goal is to build sales for both the restaurant and the spirits, wine, or beer brand. Step One: If you're a restaurant operator. Invite a wine brand, beer brand,…

My customer is worth how much?

In today’s world of data collection and loyalty programs, brands still don't know what their customers are worth. Brands would like this information. There are ways for them to obtain it. It's not rocket science. Let us start with a basic definition of customer life time value or CLTV. "CLTV is the value a customer contributes to your business over the entire lifetime at your company. It is a very important metric and is used while making important decisions about sales, marketing, product development, and customer support." This definition is from the Economic Times. In February 2015, Nielsen fielded an…

Tag: beer marketing