restaurant marketing Archives - Page 4 of 4

How do I make my beverage program more viral?

How do I make my beverage program more viral? A VIRAL beverage program? What is this even about? Sprout Social defines viral social media as follows. It's called “going viral” when a piece of content really takes off on social media and reaches a large audience very quickly by receiving an unusual amount of shares and exposure. Whether it's a tweet or an Instagram Reel, many different types of content can go viral. So in traditional terms, a piece of content goes viral when shared in unusually high degrees. The ability to share a purchasable, shareable, and redeemable cocktail, wine, or…

By Shared Spirits

How Jim used beverage marketing software.

Jim used beverage marketing software. We'll find out how but first a question. What is beverage marketing software? Shared Spirits conceived and built a mobile app and underlying software system that allows spirits, wine, and beer brands to leverage marketing spends in new ways. Software becomes exponentially more valuable when it is used by multiple parties. The more people in a supply chain use the tool, the more valuable it becomes for all users. Shared Spirits software compliantly converts marketing dollars from restaurants, bars, and brands to digital drink credits. What's a digital drink credit? A digital drink credit represented…

By Shared Spirits

Spirits and Wine Brands Support On-Premise Accounts While Growing Depletion

Spirits and wine brands support on-premise accounts while growing depletion. How so? I've been doing considerable research on the state of the industry lately. Workforce issues lead the list as the biggest issue facing operators. Margins remain razor thin and some hours have had to be modified to account for staffing issues. Here at Shared Spirits, our focus for the year is the restaurant or bar operator that's been killed via covid-19 hurdles. We have some thoughts on how the spirits, wine, and beer industries may support these key on-premise partners and still win in ways never before imagined. It…

By Shared Spirits

Sales Feedback is so Valuable

Sales feedback is so valuable. It is not always fun. I recently approached a local hospitality group on Facebook that had a section for Mentors. I approached a few people feeling I could have a short conversation. I wanted to talk about what Shared Spirits had built. During this period, approached 10 mentors with a quick request. Have a conversation with me. The request included my offer to pay for their time. My goal? Share our new beverage marketing software pricing plan. As a CEO, it's my job to be able to sell our product, our company, our investment potential,…

By Shared Spirits

Hospitality Job Loss. A Problem Worth Evangelizing.

Hospitality job loss. A problem worth evangelizing. "Today's jobs numbers are devastating for our operators and our employees. The industry has nearly three times more unemployed workers than the next closest industry. As we go into 2021, the availability of the vaccine provides some hope, but it will be months before we start to see recovery for restaurants." Sean Kennedy, executive vice president of public affairs at the National Restaurant Association. Sean Kennedy adds, "Owners — from small independents to franchisees — are doing everything they can to survive, but without help from all levels of government, the instability and chaos of…

By Shared Spirits

Bar/Restaurant State of the Industry Report Spring 2021

Liquid to Lips Marketing recently compiled a link to some industry data and launched its method for solving certain problems in the hospitality space with beverage programs. View the Bar/Restaurant State of the Industry Report for Spring 2021. It's a tough time in the restaurant space. 110,000 or more restaurants have closed and millions of lives in the supply chain have been affected. Beverage marketing and events can play a significant role in bringing revenue and employment back. For a look at how some establishments are doing it and recommendations from Shared Spirits, click the image for our Spring 2021 report.…

By Shared Spirits

A Way to Drive Foot Traffic into Your Bar or Restaurant

A Way to Drive Foot Traffic into Your Bar or Restaurant. When Shared Spirits sought to bring technology to the market, we felt spirits, wine, and beer marketing should be a way to drive foot traffic into your bar or restaurant. Marketing in the independent restaurant and bar space hasn't always been strategic. It's been more of a carpet bomb philosophy. "If I spend it this way, the numbers will go up." The real definition of success? Shouldn't the real definition of success be the cultivation of lifelong customers and perhaps even knowing how much they spend with you on…

By Shared Spirits

Five Steps to Your Profitable Virtual Event

If you're an independent restaurant, you may wish to learn five steps to your profitable virtual event. Note! This post isn't meant to solve all the problems that plague the restaurant business. We're providing a way to supplement takeout and curbside pickup revenue. Liquid to Lips Marketing recently facilitated a successful virtual event for a well established independent operator in Nashville, TN. Read about it here. So, let's get started. Remember, the goal is to build sales for both the restaurant and the spirits, wine, or beer brand. Step One: If you're a restaurant operator. Invite a wine brand, beer brand,…

Tag: restaurant marketing