spirits activation Archives - Page 4 of 4 - Liquid to Lips Marketing.

Bar/Restaurant State of the Industry Report Spring 2021

Liquid to Lips Marketing recently compiled a link to some industry data and launched its method for solving certain problems in the hospitality space with beverage programs. View the Bar/Restaurant State of the Industry Report for Spring 2021. It's a tough time in the restaurant space. 110,000 or more restaurants have closed and millions of lives in the supply chain have been affected. Beverage marketing and events can play a significant role in bringing revenue and employment back. For a look at how some establishments are doing it and recommendations from Shared Spirits, click the image for our Spring 2021 report.…

By Shared Spirits

Saving Craft Distilleries

We can play a role on saving craft distilleries. It's not difficult to understate the current state of play. Over 40% of all revenue evaporated overnight with COVID shutdowns. This posts isn't about the pros or cons of those realities. This post is about the necessity to save craft distilleries from permanent closure. What can we do? The first order of business needs to be the modification of direct to consumer shipping rules for craft distilleries. It's completely unfair that wineries receive far more favorable legislation than distilleries. The argument made for DtC is overwhelming. People want it. COVID mitigation…

By Shared Spirits

Meet the Distiller. H Clark Distillery

Sherman G. Mohr of Liquid to Lips Marketing and Nextupatthemic.com had an opportunity recently to meet the distiller. Heath Clark of H Clark Distillery shared a few minutes with Sherman to discuss the history of the distillery and much more. Heath Clark is a well respected health care industry lawyer located in Williamson County Tennessee. Over the course of years, his passion for launching a new distillery grew. We found this was the case due to early inspiration. Heath's family members have been employed in Tennessee's distilling business for 40 years. His family's association with one of the globally known brands…

By Shared Spirits

Live music, comedy, and craft spirits lovers are target of new entertainment collaboration

Nextupatthemic.com recently announced the launch of a series of virtual events and live music, comedy, and craft spirits lovers are target of new entertainment collaboration. The new effort is an online platform designed to continually provide attendees fun, memorable, and most importantly, COVID-Free evenings of entertainment. Included in the ticket price? Great drinks (direct shipped to each Attendee), music, and comedy all while enjoyed safely in the comfort of their own homes. From the Founder Nextupatthemic.com CEO and Co-Founder Kevin Caron described the purpose of the virtual events this way. “In the age of COVID-19, there are 250 comedy clubs and 2500…

By Shared Spirits

Meet the Founders of Kentucky’s First Black-Owned Spirits and Wine Distributorship

Liquid to Lips Marketing CEO and Co-Founder had the honor of chatting with Kelvin Young Jr. and DJuan Ditto, the founder of Kentucky's first black-owned spirits and wine distributorship. You read it right. It took till 2020. I've known Kelvin for some time now and have tracked he and his business partner Djuan's incredible journey through building a company that qualifies for licensing. This is a federally and state level regulated industry. It's complex. The grit it takes to form a business and meet certain requirements well before one can expect revenue opportunities of any kind is commendable. Check out the…

By Shared Spirits

Three Steps to Virtual Activation

There may be no better time to bring a spirits or wine product to market than right now. Take a hard look at these three steps to virtual activation. Consider this The current crisis has leveled the playing field. On-premise payola, yes, there, I said it, is of little value. Big brands just don't have the same advantage they used to have. They can't just charge into a big account, pay huge dollars for sponsoring a playlist or some other nonsense and muscle your brand out of the way. Your brand has the ability to leverage digital in true guerrilla…

By Shared Spirits

Three Reasons to Rebate

Suppliers and manufactures of adult beverages need good reasons to spend marketing money. We offer three reasons to rebate. Let's get right to it. One: You don't know who your customer really is. We've been pounding this point for years. Your agency has been telling you social engagement tells you enough about your demographic to know who your customers are. Not true. You don't know who your customer really is. There are no metrics in place in your current campaigns measuring the lifetime value of your customers. The right supplier retail rebate program with three reasons to rebate can deliver…

By Shared Spirits

Four Steps to Better COVID-19 Era Brand Ambassadors

Some in the spirits and wine industry state that marketing money is being spent in totally different ways than planned in Q1. We're providing four steps to better COVID-19 era brand ambassadors. After all, the on-premise channel for brand-building has taken a big hit. Forbes reported on June 16th that up to 85% of independent restaurants could close permanently without federal assistance. I propose that spirits ambassadors need new tools. I'll define spirits ambassador as follows: A contracted individual sampling at a retail accountA salaried sales repA distributor sales rep authorized to implement some activation program for the brand and…

By Shared Spirits

My customer is worth how much?

In today’s world of data collection and loyalty programs, brands still don't know what their customers are worth. Brands would like this information. There are ways for them to obtain it. It's not rocket science. Let us start with a basic definition of customer life time value or CLTV. "CLTV is the value a customer contributes to your business over the entire lifetime at your company. It is a very important metric and is used while making important decisions about sales, marketing, product development, and customer support." This definition is from the Economic Times. In February 2015, Nielsen fielded an…

Tag: spirits activation