spirits ambassador Archives - Liquid to Lips Marketing.

Four Tips for New Alcohol Brands Starting Sampling Programs

In recent months, we've worked with numerous brands that are expanding their in-store sampling programs. It's time to share four tips for new alcohol brands starting sampling programs. Research is starting to show that brands are not always built on-premise. That adage is starting to fade. The traditional education provided by bar staff has taken a back seat to social media accounts that emphasize mixology and brand education. Store sampling is more important than ever. Liquid to lips is the mantra everyone in the industry knows. So what are the systems needed to succeed? Let's first share some of the…

By Shared Spirits

A Guide to Creating In-House Cocktail Promotions and Events

Designing and executing successful cocktail-themed events and promotions requires a combination of creativity, attention to detail, and effective marketing. A Guide to Creating In-House Cocktail Promotions and Events. Define Your Goals - Clearly outline the objectives of your event. Are you aiming to boost sales, attract new customers, or promote a new cocktail menu? Understand Your Audience - Know your target audience and tailor your event to their preferences. Consider factors like age, interests, and demographics. The more you know about your audience, their drink choices, and so on, the more likely you'll find alcohol suppliers willing to financially support…

By Shared Spirits

Digital Marketing Strategies for Your Alcohol Beverage Program

In this section, we're highlighting three major areas where a digital strategy for marketing your alcohol beverage program will be very important. While the tactical is touched on here, view this section as an effective way to prep yourself for discussing the strategy with your employees, staff, or contractor assigned to the effort. Building an effective restaurant website with a dedicated cocktail section Creating an effective dedicated cocktail section on your restaurant's website can help entice customers and showcase your offerings. Here are some steps and tips to consider when building this section: Clear NavigationEnsure that your cocktail section is…

By Shared Spirits

Unlock the Flavorful Path to Success: Marketing Your Cocktail Program

Unlock the flavorful path to success. Marketing your cocktail program. In today's competitive landscape, a successful cocktail program can elevate your establishment to new heights, attracting patrons and setting you apart from the crowd. However, simply creating exceptional cocktails is no longer enough to guarantee success. To truly thrive, you must harness the power of strategic marketing. At Liquid to Lips Marketing, we understand the unique challenges and opportunities that lie within the realm of mixology, and we're here to guide you on the path to triumph and higher profits. Captivate the Senses, Captivate the Market Marketing your cocktail program allows…

By Shared Spirits

Liquid to Lips and Alcohol Beverage Marketing

I've studied booze marketing and sales for years now. Liquid to lips and alcohol beverage marketing is still the most common industry term I've heard used when talking about sampling and activations. I have been on a quest to find out what brands receive from in-store sampling spends. I can't claim that my findings are definitive. I can say with confidence that my observations are accurate after 10 years of study and 3 years of operations. The prompt and motivation for this post comes from a recent email exchange with an experienced brand leader who remains convinced that marketing a…

By Shared Spirits

Three Ways to Grow Your Alcohol Beverage Brand in Nashville

Three ways to grow your alcohol beverage brand in Nashville! You know the answers already. You double down on growth with consistent in-store sampling. You sponsor events on-premise so incentives to new on-premise partners are immediately activated as a result of their bringing you onboard. You work with event pros who know how to feature your brand in ticketed and free events hosted by big Meetup organizers, event planners, and Brand Ambassador pros. So the above list is obvious. The bigger questions are with whom and how will you accomplish these basics? There are numerous options for sampling agencies in…

By Shared Spirits

Alcohol Beverage Samplings On-Premise

Alcohol beverage samplings on-premise feature hurdles in many parts of the country. The myriad of regulations involving sampling of alcohol read more like big pharma rules than regulations that should be governing something as universal as spirits, wine, and beer. In control states where liquor is sold by state owned entities, sampling is even more tough. The ability to get your spirits, wine, or beer product exposed to the market in on-premise partners, bars or restaurants can be a challenge. The hurdles are numerous. Regulations vary state to state. Interpretations of sample sizes, what alcohol licensed venues are allowed to…

By Shared Spirits

Jack is Not Letting his Restaurant Miss Out on Post-Covid Alcohol Beverage Trends

Jack is an independent restaurant operator committed to not letting his restaurant miss out on post-covid alcohol beverage trends. What are those trends? To what is he paying attention? One major trend is that online ordering is here to stay. Jack managed to hold things steady in the midst of the toughest part of the pandemic transitioning his operation to "a branded ghost kitchen" of sorts. He ran most of his regular menu through delivery and pick up alternatives. Staff were repurposed to deliver and greet pick-up customers. A second trend Jack is watching is ownership of the customer relationship.…

By Shared Spirits

Alcohol Beverage In-Store Sampling

Shared Spirits recently shared its quarterly sampling metrics with a national brand conducting alcohol beverage in-store sampling. The report was received with stellar reviews. Data included was backed up by a collection of details provided by our sampling and sales professionals after every sampling. Our goal was to provide useful feedback, metrics, and indications of future opportunities with every report. Also, we had a desire to make the reporting concise and simple to understand. Sample Report We were recently asked some questions regarding our provision of this report. We thought we would address them here. How did the Shared Spirits…

By Shared Spirits

Spirits brands know what they don’t know.

Spirits brands know what they don't know. They just ignore the importance of that knowledge. The alcohol business is one of the few businesses that has no visibility on the end user of their products. Due to our three tier tax system, the tax collection and regulatory framework around liquor taxation and distribution, alcohol brands have little contact with their real customers. You know, the ones that drink their products. In our company's years of business, we have never seen a brand pursuing relationships with their end users. Massive resources are spent on retail, mass media, out of home, distributor…

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