spirits and wine agency Archives - Page 4 of 4

Live music, comedy, and craft spirits lovers are target of new entertainment collaboration

Nextupatthemic.com recently announced the launch of a series of virtual events and live music, comedy, and craft spirits lovers are target of new entertainment collaboration. The new effort is an online platform designed to continually provide attendees fun, memorable, and most importantly, COVID-Free evenings of entertainment. Included in the ticket price? Great drinks (direct shipped to each Attendee), music, and comedy all while enjoyed safely in the comfort of their own homes. From the Founder Nextupatthemic.com CEO and Co-Founder Kevin Caron described the purpose of the virtual events this way. “In the age of COVID-19, there are 250 comedy clubs and 2500…

By Shared Spirits

Would 150 Bottles Sold Next Month Matter to Your Craft Brand?

Seems like an obvious answer would come from this question. Would 150 bottles sold next month matter to your craft brand? It doesn't seem to matter to many online retailers this writer is contacting? Shared Spirits is heavily involved in a significant new virtual (online) entertainment project involving spirits, music, and comedy. I'm seeking on behalf of the project interesting craft expressions of whiskey, rum, bourbon, tequila, and perhaps gin. American scotch types are an option as well. The problem? I can't seem to get online retailers with the ability to ship to my future 150 plus monthly customers to…

By Shared Spirits

The Future of Virtual Tastings. My top five predictions.

Many of us have taken part in what I call the future of virtual tastings. These online experiences, primarily on Zoom, are sometimes informative, fun, and a welcome diversion. It's time to share the future of virtual tastings and my top five predictions. Do they take the place of being side by side and across the table from someone interesting? Not yet. That may come. My best online experiences around cocktails and wine have been the impromptu "happy hours" arranged with another couple. We FaceTime or Zoom and have a fun conversation like we would at one another's home or…

By Shared Spirits

Build Your Brand With Strategy, Not Tactics

Strategic frameworks around brand building are more important now than ever before. The questions you ask are more important than the answers. You must build your brand with strategy, not tactics. As a spirits, wine, or beer brand owner or supplier, you need to pivot in today's marketplace. The six-paths framework from Blue Ocean Strategy will be helpful in your product and market development. “Note the objective is to adopt trends and then ultimately SHAPE them.“ In looking at trends across time let us first qualify what constitutes a trend. A trend will significantly shape what buyers value over time.A…

By Shared Spirits

Meet the Founders of Kentucky’s First Black-Owned Spirits and Wine Distributorship

Liquid to Lips Marketing CEO and Co-Founder had the honor of chatting with Kelvin Young Jr. and DJuan Ditto, the founder of Kentucky's first black-owned spirits and wine distributorship. You read it right. It took till 2020. I've known Kelvin for some time now and have tracked he and his business partner Djuan's incredible journey through building a company that qualifies for licensing. This is a federally and state level regulated industry. It's complex. The grit it takes to form a business and meet certain requirements well before one can expect revenue opportunities of any kind is commendable. Check out the…

By Shared Spirits

You May Want to Run a Virtual Cocktail Club?

How do you grow influence, build connections, and reinforce relationships during COVID-19 and after? You may want to run a virtual cocktail club. Many of us were doing networking luncheons, going to after work happy hours, and attending post workday networking events prior to March 2020. Those things are so 2019! The networking world is more viable via virtual meetings than you may realize. Liquid to Lips Marketing is a spirits, wine, and beer marketing company. We have been coordinating spirits, wine, and beer club type events for years. So, why would you want to run a virtual cocktail club? If…

By Shared Spirits

Writing Bartenders Wanted

Why would a spirits, wine, and beer post writing bartenders wanted? Creative bartenders should spend this time in history to build a personal brand. Liquid to Lips Marketing has invested heavily in technology that will serve bartenders with brands well when on-premise spirits, wine, and beer spending starts again. What opportunities exist now? Virtual events are significantly growing. Some agencies that served brands on key on-premise campaigns have been slow to navigate these new opportunities. For the writing bartender, posting thoughtful content on our platform, opportunities will come. Brands are showing a willingness to support bartenders in creative ways. How so?…

By Shared Spirits

Three Steps to Virtual Activation

There may be no better time to bring a spirits or wine product to market than right now. Take a hard look at these three steps to virtual activation. Consider this The current crisis has leveled the playing field. On-premise payola, yes, there, I said it, is of little value. Big brands just don't have the same advantage they used to have. They can't just charge into a big account, pay huge dollars for sponsoring a playlist or some other nonsense and muscle your brand out of the way. Your brand has the ability to leverage digital in true guerrilla…

By Shared Spirits

Three Reasons to Rebate

Suppliers and manufactures of adult beverages need good reasons to spend marketing money. We offer three reasons to rebate. Let's get right to it. One: You don't know who your customer really is. We've been pounding this point for years. Your agency has been telling you social engagement tells you enough about your demographic to know who your customers are. Not true. You don't know who your customer really is. There are no metrics in place in your current campaigns measuring the lifetime value of your customers. The right supplier retail rebate program with three reasons to rebate can deliver…

By Shared Spirits

My customer is worth how much?

In today’s world of data collection and loyalty programs, brands still don't know what their customers are worth. Brands would like this information. There are ways for them to obtain it. It's not rocket science. Let us start with a basic definition of customer life time value or CLTV. "CLTV is the value a customer contributes to your business over the entire lifetime at your company. It is a very important metric and is used while making important decisions about sales, marketing, product development, and customer support." This definition is from the Economic Times. In February 2015, Nielsen fielded an…

Tag: spirits and wine agency