virtual events Archives - Liquid to Lips Marketing.

Alcohol Brands Supporting Restaurants in New Ways

It is time for us to see alcohol brands supporting restaurants in new ways. As we move into October, November, December in the alcohol industry or what is commonly known as OND, I've become fascinated by the different ways brands view their marketing priorities. I have been thinking a good deal about the adage, brands are built in the on-premise. I just haven't been seeing this adage play out in real life. Certainly, cocktail, wine, and beer culture are influenced by bar and restaurant placements. I still enjoy discovering a great cocktail at a bar when recommended by a bartender.…

By Shared Spirits

Meet the Distiller. H Clark Distillery

Sherman G. Mohr of Liquid to Lips Marketing and Nextupatthemic.com had an opportunity recently to meet the distiller. Heath Clark of H Clark Distillery shared a few minutes with Sherman to discuss the history of the distillery and much more. Heath Clark is a well respected health care industry lawyer located in Williamson County Tennessee. Over the course of years, his passion for launching a new distillery grew. We found this was the case due to early inspiration. Heath's family members have been employed in Tennessee's distilling business for 40 years. His family's association with one of the globally known brands…

By Shared Spirits

A Look at Online Cocktail Competitions

Many of us in the spirits, wine, and beer marketing world are taking a look at online cocktail competitions. We have had talks with hospitality and entertainment pros. There is a consensus. Large group gatherings are a year away. After doing some research, we found there is a shortage of virtual events featuring bartenders. Agencies should be promoting bartenders in virtual contests as part of the promotion of liquor and wine brands. In most cases, online events appear to be outgrowths of organizers being forced to move a previously scheduled event into a virtual format. Here's one example. The bartender/mixologist…

By Shared Spirits

You May Want to Run a Virtual Cocktail Club?

How do you grow influence, build connections, and reinforce relationships during COVID-19 and after? You may want to run a virtual cocktail club. Many of us were doing networking luncheons, going to after work happy hours, and attending post workday networking events prior to March 2020. Those things are so 2019! The networking world is more viable via virtual meetings than you may realize. Liquid to Lips Marketing is a spirits, wine, and beer marketing company. We have been coordinating spirits, wine, and beer club type events for years. So, why would you want to run a virtual cocktail club? If…

By Shared Spirits

The Three Most Popular COVID Era Cocktails

Alcohol sales for the past three months have grown by 27%, CNN reports as of June 10th, 2020. We thought it was a great time to share the three most popular COVID era cocktails. Even as some bars and restaurants reopen, alcohol delivery services like Drizly, which reports a 400% increase in sales, continue to do a booming business, Bloomberg reported. With bars and restaurants closed or nearly closed, it makes sense that recent sales trends depict the massive shift in where consumers buy and ultimately where they consume their adult beverages of choice. Compared with this time a year ago, during the seven-week…

By Shared Spirits

Five Steps to Your Profitable Virtual Event

If you're an independent restaurant, you may wish to learn five steps to your profitable virtual event. Note! This post isn't meant to solve all the problems that plague the restaurant business. We're providing a way to supplement takeout and curbside pickup revenue. Liquid to Lips Marketing recently facilitated a successful virtual event for a well established independent operator in Nashville, TN. Read about it here. So, let's get started. Remember, the goal is to build sales for both the restaurant and the spirits, wine, or beer brand. Step One: If you're a restaurant operator. Invite a wine brand, beer brand,…

By Shared Spirits

Four Current Ways to Improve Your Sampling

1) Target your audience in conjunction with key on-premise and retail accounts. One of the better explained "liquid to lips" campaigns is explained on the Portma.com site found here: http://portma.com/tag/spirits-sampling An excerpt below: "The brand teams conducted on-site surveys at various liquor stores in three US regions: New York-New Jersey (NY-NJ), Eastern Pennsylvania (PA), and North Florida (FL). We also had a plethora of field staff reporting data available to link with the survey results. There were differences in impact between the regions, which field staff reporting identified. The program was centered on the “liquid-to-lips” experience, so we tracked the number of…

By Shared Spirits

My customer is worth how much?

In today’s world of data collection and loyalty programs, brands still don't know what their customers are worth. Brands would like this information. There are ways for them to obtain it. It's not rocket science. Let us start with a basic definition of customer life time value or CLTV. "CLTV is the value a customer contributes to your business over the entire lifetime at your company. It is a very important metric and is used while making important decisions about sales, marketing, product development, and customer support." This definition is from the Economic Times. In February 2015, Nielsen fielded an…

By Shared Spirits

Become a unique spirits brand ambassador!

If this headline, a unique spirits brand ambassador caught your attention, then we may be what you're looking for in your path to spirits industry expertise and representation. Liquid to Lips Marketing does marketing in the following areas. EVENTS ACTIVATIONS INTERACTION – ENGAGEMENT IN-STORE TASTINGS SUPPLIER RETAIL REBATES THE SHARED SPIRITS APP AND CAMPAIGN MANAGEMENT MACHINE All of these areas are tied to our Campaign Management Machine technology. This tech provides spirits, wine, and beer brands to do campaigns with Shared Spirits, events, real or virtual, supplier retail rebate programs, and activations of all kinds and do compliant marketing in ways…

Tag: virtual events