spirits marketing Archives - Page 5 of 7 - Liquid to Lips Marketing.

Bar/Restaurant State of the Industry Report Spring 2021

Liquid to Lips Marketing recently compiled a link to some industry data and launched its method for solving certain problems in the hospitality space with beverage programs. View the Bar/Restaurant State of the Industry Report for Spring 2021. It's a tough time in the restaurant space. 110,000 or more restaurants have closed and millions of lives in the supply chain have been affected. Beverage marketing and events can play a significant role in bringing revenue and employment back. For a look at how some establishments are doing it and recommendations from Shared Spirits, click the image for our Spring 2021 report.…

By Shared Spirits

In-Store Tastings and Holiday Buys

Support Your Local Spiritsand Wine Retailers 400 It's a busy time in the spirits and wine business. Brands know you're considering what to buy for those holiday gatherings, gifts, or COVID-influenced quarantinis. Don't forget to support your local retailers with your purchases. They work hard to see products you love are stocked and in our eyes, they're some of the hardest working people of the pandemic. View the calendar below and if there is a sampling in your area, pop in for a sample of the brand and say hi! The Best Gifts for Whiskey Drinkers, According to Whiskey Fans Connected…

By Shared Spirits

A Way to Drive Foot Traffic into Your Bar or Restaurant

A Way to Drive Foot Traffic into Your Bar or Restaurant. When Shared Spirits sought to bring technology to the market, we felt spirits, wine, and beer marketing should be a way to drive foot traffic into your bar or restaurant. Marketing in the independent restaurant and bar space hasn't always been strategic. It's been more of a carpet bomb philosophy. "If I spend it this way, the numbers will go up." The real definition of success? Shouldn't the real definition of success be the cultivation of lifelong customers and perhaps even knowing how much they spend with you on…

By Shared Spirits

Saving Craft Distilleries

We can play a role on saving craft distilleries. It's not difficult to understate the current state of play. Over 40% of all revenue evaporated overnight with COVID shutdowns. This posts isn't about the pros or cons of those realities. This post is about the necessity to save craft distilleries from permanent closure. What can we do? The first order of business needs to be the modification of direct to consumer shipping rules for craft distilleries. It's completely unfair that wineries receive far more favorable legislation than distilleries. The argument made for DtC is overwhelming. People want it. COVID mitigation…

By Shared Spirits

Meet the Distiller. H Clark Distillery

Sherman G. Mohr of Liquid to Lips Marketing and Nextupatthemic.com had an opportunity recently to meet the distiller. Heath Clark of H Clark Distillery shared a few minutes with Sherman to discuss the history of the distillery and much more. Heath Clark is a well respected health care industry lawyer located in Williamson County Tennessee. Over the course of years, his passion for launching a new distillery grew. We found this was the case due to early inspiration. Heath's family members have been employed in Tennessee's distilling business for 40 years. His family's association with one of the globally known brands…

By Shared Spirits

Live music, comedy, and craft spirits lovers are target of new entertainment collaboration

Nextupatthemic.com recently announced the launch of a series of virtual events and live music, comedy, and craft spirits lovers are target of new entertainment collaboration. The new effort is an online platform designed to continually provide attendees fun, memorable, and most importantly, COVID-Free evenings of entertainment. Included in the ticket price? Great drinks (direct shipped to each Attendee), music, and comedy all while enjoyed safely in the comfort of their own homes. From the Founder Nextupatthemic.com CEO and Co-Founder Kevin Caron described the purpose of the virtual events this way. “In the age of COVID-19, there are 250 comedy clubs and 2500…

By Shared Spirits

Would 150 Bottles Sold Next Month Matter to Your Craft Brand?

Seems like an obvious answer would come from this question. Would 150 bottles sold next month matter to your craft brand? It doesn't seem to matter to many online retailers this writer is contacting? Shared Spirits is heavily involved in a significant new virtual (online) entertainment project involving spirits, music, and comedy. I'm seeking on behalf of the project interesting craft expressions of whiskey, rum, bourbon, tequila, and perhaps gin. American scotch types are an option as well. The problem? I can't seem to get online retailers with the ability to ship to my future 150 plus monthly customers to…

By Shared Spirits

The Future of Virtual Tastings. My top five predictions.

Many of us have taken part in what I call the future of virtual tastings. These online experiences, primarily on Zoom, are sometimes informative, fun, and a welcome diversion. It's time to share the future of virtual tastings and my top five predictions. Do they take the place of being side by side and across the table from someone interesting? Not yet. That may come. My best online experiences around cocktails and wine have been the impromptu "happy hours" arranged with another couple. We FaceTime or Zoom and have a fun conversation like we would at one another's home or…

By Shared Spirits

Build Your Brand With Strategy, Not Tactics

Strategic frameworks around brand building are more important now than ever before. The questions you ask are more important than the answers. You must build your brand with strategy, not tactics. As a spirits, wine, or beer brand owner or supplier, you need to pivot in today's marketplace. The six-paths framework from Blue Ocean Strategy will be helpful in your product and market development. “Note the objective is to adopt trends and then ultimately SHAPE them.“ In looking at trends across time let us first qualify what constitutes a trend. A trend will significantly shape what buyers value over time.A…

By Shared Spirits

Meet the Founders of Kentucky’s First Black-Owned Spirits and Wine Distributorship

Liquid to Lips Marketing CEO and Co-Founder had the honor of chatting with Kelvin Young Jr. and DJuan Ditto, the founder of Kentucky's first black-owned spirits and wine distributorship. You read it right. It took till 2020. I've known Kelvin for some time now and have tracked he and his business partner Djuan's incredible journey through building a company that qualifies for licensing. This is a federally and state level regulated industry. It's complex. The grit it takes to form a business and meet certain requirements well before one can expect revenue opportunities of any kind is commendable. Check out the…

Tag: spirits marketing