By Shared Spirits
Restaurants Lower Customer Acquisition Costs with Shared Spirits

Restaurants Lower Customer Acquisition Costs with Shared Spirits

Restaurants Lower Customer Acquisition Costs with Shared Spirits. In a post by Toast POS titled RESTAURANT CUSTOMER ACQUISITION COST: HOW TO CALCULATE (AND LOWER) IT the company shared a breakdown on how to calculate customer acquisition cost and lower it. Let's look at the core assumptions. The following is directly from the Toast blog. "Because there are so many variables in the customer acquisition cost, there's no one equation that's always used. The closest way to calculate restaurant customer acquisition cost is with this formula: CAC = Marketing Expenses / Total New Customers That may seem simple, but there's a…
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By Shared Spirits
Spirits and wine sampling should deliver relationships

Spirits and wine sampling should deliver relationships

Spirits and wine sampling should deliver relationships. If it doesn't, why not? Over the course of writing this post, we are asking ourselves, and you, some tough questions. As a spirits brand, are you building relationships that do not require distributor personnel? Are you doing anything differently from the competition to enhance relationships with your key on-premise accounts? Doing things better or leading on price is a non-starter. What are you doing that is different? When the marketing people say they know who buys your product, how do they really know? Sure they know the distributors who buy. They know…
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By Shared Spirits
Sampling as a Service ROI

Sampling as a Service ROI

A wine supplier recently asked us about our Sampling as a Service ROI. We thought it an odd question given the ROI of any supplier spend is largely unmeasured. Ultimately, case counts are the only measure being considered by the spirits and wine industry. However, when you're launching a new category, in our case digital activation, you have to educate people to new language. We're using this post to layout an example of sampling as a service ROI. In the graphic below, you see a table featuring hard metrics, these are measurable metrics. Soft metrics are important and in this…
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By Shared Spirits
Marketing Your Beverage Program with Sampling as a Service Software

Marketing Your Beverage Program with Sampling as a Service Software

Marketing your beverage program with Sampling as a Service Software is fun, easy, and nearly free! Nearly means, it costs you nothing but a little time. This isn't meant to be an all inclusive list of how to leverage our system. We know the best ideas and implementations are yet to come!  Here are some suggested ways to leverage the platform. 1) Knowing that many of your customers would "gift" cocktail, wine, and beer experiences with friends, colleagues, and consider a "Flight". Flights are terrific ways for customers to experience your environment in new and exciting ways.  If you're a cocktail…
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By Shared Spirits
How do I make my beverage program more viral?

How do I make my beverage program more viral?

How do I make my beverage program more viral? A VIRAL beverage program? What is this even about? Sprout Social defines viral social media as follows. It's called “going viral” when a piece of content really takes off on social media and reaches a large audience very quickly by receiving an unusual amount of shares and exposure. Whether it's a tweet or an Instagram Reel, many different types of content can go viral. So in traditional terms, a piece of content goes viral when shared in unusually high degrees. The ability to share a purchasable, shareable, and redeemable cocktail, wine, or…
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By Shared Spirits
Collaborators Wanted

Collaborators Wanted

Shared Spirits is sharing an important message. Collaborators wanted! A couple of years ago, my company launched a technology allowing for the compliant purchase, sharing, and redemption of individual cocktails, wine, and beer drinks from participating bars and restaurants on our mobile app. We limited the exposure to Nashville, TN. There is no point in growing downloads where you don't have a merchant, bar, or venue footprint with an app like ours. The beta went fairly well. People have received the premise of the technology very well. The biggest value innovation is what we've built behind the app. The C2C…
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By Shared Spirits
Hospitality Job Loss. A Problem Worth Evangelizing.

Hospitality Job Loss. A Problem Worth Evangelizing.

Hospitality job loss. A problem worth evangelizing. "Today's jobs numbers are devastating for our operators and our employees. The industry has nearly three times more unemployed workers than the next closest industry. As we go into 2021, the availability of the vaccine provides some hope, but it will be months before we start to see recovery for restaurants." Sean Kennedy, executive vice president of public affairs at the National Restaurant Association. Sean Kennedy adds, "Owners — from small independents to franchisees — are doing everything they can to survive, but without help from all levels of government, the instability and chaos of…
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By Shared Spirits
A Way to Drive Foot Traffic into Your Bar or Restaurant

A Way to Drive Foot Traffic into Your Bar or Restaurant

A Way to Drive Foot Traffic into Your Bar or Restaurant. When Shared Spirits sought to bring technology to the market, we felt spirits, wine, and beer marketing should be a way to drive foot traffic into your bar or restaurant. Marketing in the independent restaurant and bar space hasn't always been strategic. It's been more of a carpet bomb philosophy. "If I spend it this way, the numbers will go up." The real definition of success? Shouldn't the real definition of success be the cultivation of lifelong customers and perhaps even knowing how much they spend with you on…
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By Shared Spirits
To-Go Cocktails and Wine. A Path Forward

To-Go Cocktails and Wine. A Path Forward

It's no secret. The hospitality business is being decimated. For those independents that are still in business, to-go cocktails and wine allow for a path forward. State legislators have moved fairly quickly to address necessary changes allowing alcohol to-go and delivery options for restaurants that were shuttered or limited for in-person dining. More needs to be done. Permanent relaxation of laws around alcohol should be prioritized. In the meantime, there are operators that have attempted innovation in their to-go and delivery options. They are mindful of what customers miss when it comes to the cocktail and wine experience. What is…
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By Shared Spirits
The Future of Virtual Tastings. My top five predictions.

The Future of Virtual Tastings. My top five predictions.

Many of us have taken part in what I call the future of virtual tastings. These online experiences, primarily on Zoom, are sometimes informative, fun, and a welcome diversion. It's time to share the future of virtual tastings and my top five predictions. Do they take the place of being side by side and across the table from someone interesting? Not yet. That may come. My best online experiences around cocktails and wine have been the impromptu "happy hours" arranged with another couple. We FaceTime or Zoom and have a fun conversation like we would at one another's home or…
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